Billionaire Boys Club and Ice Cream are two lines of rich, luxury clothing established by Pharrell Williams of The Neptunes and Nigo, founder of BAPE. The lines consist of T-shirts, polos, sweatshirts, knits, denim, suits and shirts; outerwear in leather, down, cotton, and technical fabrics; hats, sneakers, underwear, socks and accessories. The items are produced in very limited quantities and are usually sold for high prices and manufactured in Japan.

In 2005, Pharrell Williams, one half of The Neptunes partnered with Japanese fashion icon Nigo, the founder of A Bathing Ape (BAPE). The two collaborated together to create and launch two new luxury streetwear brands: Billionaire Boys Club and Ice Cream. The brand suffered many setbacks after its original conception due to disputes between Pharrell Williams and Reebok. Reebok was originally set to release the clothing line alongside the Ice Cream sneaker line. Although the sneakers made it, the clothing line was postponed and all projects came to an end in late 2004/early 2005. It was at the very end of 2005 when the brand was finally launched as a sister company to A Bathing Ape.

Ice Creams are a line of shoes created by Billionaire Boys Club and Reebok. They come in many different styles and colors. The footwear that is available from BBC/Ice Cream are Board Flip I, Board Flip II and Boutique (which were the first line produced and were made in limited numbers), all produced by Reebok, canvas Waffle shoes, which come in a variety of flavors including regular, blueberry, strawberry and banana, and the Billionaire Boys Club Deck & Boat Shoes, which are currently available in leather or diamond & dollar canvas print. The Board Flips come in a variety of flavors like Pink Lemondade, Raspberry Lemonade, Watermelon and Raspberry Sorbet. They usually range around $80.00 USD in the US. The original Ice Cream sneakers, the Boutique edition, were produced in limited numbers and cost around $200.