The G-Shock was first produced in 1983. The line has expanded considerably since then and now includes atomic clock synchronization and Tough Solar functionality in the latest models. The Cockpit Series G-Shock is currently the official timekeeper of Nismo Racing. Many newer G-Shocks feature metal (steel or titanium) banding, and ornate analog timekeeping.

Recently the G-Shock has been used in collaborations with streetwear brands such as A Bathing Ape, KIKS TYO, Stussy, Undefeated, and X-Large.