New Balance was conceived back in 1906 in Boston, Massachusetts, originally producing arch supports and prescription footwear. Founder William Riley named the company after observing chickens in his yard maintaining perfect balance on their three-clawed feet.

By 1938 Riley developed the first pair of New Balance running shoes for a local running club and in 1960 manufactured the world’s first performance running shoe in multiple widths, the Trackster. By 1976 the New Balance 320 and 305 were named world’s best running shoes by Runner’s World, catapulting the brand to the forefront of modern athletic shoe design. In 1981 New Balance launched the most enduring, technical running series in the industry; the 990, the first running shoe to break the $100 price market.

Over the past 100 years New Balance has grown substantially whilst forging a reputation for a commitment to performance and fit for the runner, producing an unrivalled extensive selection of combinations of widths and sizes, whilst actively supporting domestic manufacturing within the USA and England.