The Ultimate Guide to Rove Miles

Rove Miles is one of the more interesting rewards currencies in travel.

It doesn’t fit neatly into a single category: it’s not just a shopping portal, not just an online travel agency, and not just a transferable points currency.

Instead, it sort of combines elements from all three. 🤯 

At a basic level, Rove lets users earn miles through hotel bookings, flight bookings, online shopping, referrals, and other promotions. Then, you can redeem those miles either directly through Rove or by transferring them to partner loyalty programs.

This guide covers what Rove Miles is, how it works, how to earn and redeem miles, which transfer partners matter most, and strategies to unlock the most value. 👇️ 

What is Rove Miles?

Rove Miles is a travel rewards platform built around a single flexible currency.

You can earn Rove Miles through hotel stays, flight bookings, and online shopping, then redeem those miles directly through Rove or transfer them to airline and hotel partners.

The simplest way to think about Rove is this: it’s a rewards layer built on top of spending you may already be doing. 🍰 

If you’ve used airline shopping portals, cashback portals, bank travel portals, or online travel agencies before, parts of Rove will feel familiar.

The difference is that Rove combines those functions into a single ecosystem rather than separating them into multiple unrelated tools.

In practice, that means Rove Miles can be earned in many different ways:

• Booking hotels through Rove

• Booking flights through Rove

• Shopping through the Rove portal or browser extension

• Referring friends

• Boosting earnings on eligible bookings

Once you get those miles, they can be used in two main ways:

• Redeeming directly through Rove for flights or hotels

• Transferring to partner loyalty programs for potentially higher value

Rove is not valuable because it does one single thing better than every competitor. It is valuable because it offers multiple ways to win, depending on your goals.

How to Earn Rove Miles

Hotel bookings

Hotels are one of the core engines of the Rove ecosystem.

Rove publicly advertises hotel earnings of up to 25x miles per dollar, but in practice, rates can be materially higher on certain stays.

That is one of the most important things to understand about the program.

The best play is not always booking the most expensive hotel. Sometimes the stronger move is booking an inexpensive property with a very high mileage multiplier, earning a large chunk of Rove Miles, and then using those miles later for flights or transfer-partner awards.

In the right situation, you are effectively converting hotel spend into future airline miles.

In the above example, you’re earning almost 42,000 miles in a single night.

And that’s absolutely insane. 🤯 

So instead of asking whether the room is cheap, ask: how many future miles is this stay generating? If the answer is large enough, a low-cost hotel can become a surprisingly powerful rewards play.

Flight bookings

Rove also lets users earn miles on paid flight bookings.

The exact earning rate varies, but the broader point is that flights can be a two-fer:

1. They get you where you need to go

2. They can help build a flexible balance for future travel

Like most other portals, flights booked through Rove are treated like ordinary paid tickets, meaning you’ll still earn your typical airline miles and perks on top of Rove Miles.

Again, Rove miles are gravy on top of the miles you’d already earn by booking directly.

Shopping portal and browser extension

Rove also has a shopping portal and browser extension that allow users to earn miles on eligible online purchases.

This is not the flashiest part of the platform, but it is useful because it lets you build a miles balance outside of travel spend.

It also makes Rove more relevant between trips. Even if you are not booking flights or hotels every week, you can still keep earning.

I’ve also noticed that oftentimes, Rove’s earning rates beat out other portals like Rakuten:

Referrals

Like many rewards platforms, Rove also offers bonuses when you sign up and complete a qualifying activity.

The general reward for signing up is 500 Rove Miles – but when you use Daily Drop’s link, you’ll get 1,000 Rove Miles instantly. (You’re welcome 😉.)

Miles Boost

When you purchase an eligible flight or hotel through Rove, you can opt to use Miles Boost. You can get up to 10x more Rove miles this way, but I find that Miles Boost isn’t worth it most of the time. (You’re technically paying for miles.)

The real game changer with Rove

Loyalty Eligible bookings are where Rove becomes genuinely different.

These bookings are designed to preserve the hotel-program side of the stay.

That means the hotel can treat the reservation much more like an eligible paid booking, allowing you to earn hotel points and elite-night credit. You’ll also still be able to benefit from promotions or status perks.

Most of the time, loyalty-eligible earnings are capped at 5x Rove Miles – so you won’t find any of those crazy 50x or 60x multipliers.

But given the extra rewards on the hotel side, that can still be a huge win.

For example, take this booking at the JW Marriott Marquis in Miami, Florida. It costs over $800 per night, but is loyalty-eligible.

This means that you’ll earn 10x Marriott points per dollar (plus any elite bonuses and promotions), AND over 4,000 Rove miles on top.

How to Redeem Rove Miles

There are two main ways to redeem Rove Miles:

1. Direct bookings through Rove’s portal

2. Transferring points to partner programs

Direct bookings

You can search and book travel directly through Rove, use miles to cover all or part of the cost, and complete the reservation without needing to move your points anywhere else.

This is the most straightforward option and often the best fit when convenience matters more than absolute optimization.

Another loyalty-eligible strategy

In my mind, this is the most important strategic edge to using Rove Miles.

When you redeem Rove Miles for a Loyalty Eligible hotel stay, the redemption is not necessarily the end of the rewards story.

On the Rove side, you are using miles to cover the booking cost. But on the hotel side, the stay can still be treated like an eligible paid reservation.

That means you still earn:

• Hotel points

• Elite-night credit

• Promotion bonuses

• Welcome gift points or other elite benefits

In practical terms, that means Rove can sometimes let you earn and redeem at the same time.

That is not a normal feature in travel rewards, and it’s why Rove is worth taking seriously.

Case study: Loyalty Eligible stay at a W hotel

Let me illustrate this concept with a recent example.

I used 11,000 Rove Miles for a one-night Loyalty Eligible stay at the W Changsha. The cash rate was about $162.

On its own, that is already a respectable redemption. But the real value came after checkout.

Because the booking was Loyalty Eligible, the hotel treated the stay like an eligible paid reservation.

That meant the stay still earned hotel program rewards. The total return on the hotel side was 5,640 Marriott Bonvoy points:

The stay also earned elite-night credit.

This is the part that makes the example so powerful: 11,000 Rove Miles covered the cost of a luxury hotel stay, and the stay still generated more than 5,600 Marriott points plus an elite night.

Rove Miles are fully transferable

Much like your standard credit card rewards programs, Rove allows you to transfer miles to partner loyalty programs, which can unlock better pricing than booking directly… in the right situations.

This is especially true for premium-cabin flights and partner sweet spots.

At first glance, Rove’s list of transfer partners might seem a bit obscure – it includes programs like Hainan Airlines, Aeromexico, Lufthansa Miles & More, and some other weird ones.

At the same time, it has some of the typical transfer partners – Virgin Atlantic, Flying Blue, Etihad Guest, and plenty more.

Here is the full list of transfer partners and ratios:

In other words, Rove Miles is one of the very few currencies that doesn’t require a credit card but still gives you access to valuable airline and hotel programs.

The best transfer partners

That being said… not every transfer partner is equally compelling in practice. Some stand out more than others:

Japan Airlines Mileage Bank

Japan Airlines is one of the most valuable transfer partners in the Rove ecosystem.

A great example is Emirates business class from the United States to Europe for 60,000 JAL miles plus modest taxes and surcharges.

That is less than what Emirates itself charges for the same seat.

KLM/Air France Flying Blue

Flying Blue is another important partner because it is broad, practical, and useful for transatlantic travel.

If you can take advantage of their monthly Promo Rewards, it opens up some great deals between the U.S. and Europe (not to mention the ability to redeem Flying Blue miles for domestic flights on Delta).

Qatar Airways and Finnair

These partners matter because they can unlock the broader Avios ecosystem, giving you a lot of flexibility.

A transfer to one Avios-linked program can open the door to multiple airlines and routing options, thanks to the ability to freely transfer Avios between multiple airlines.

Accor Live Limitless

Accor Live Limitless is Rove’s only hotel transfer partner, and it is more compelling than it first appears.

At first glance, a 3:2 transfer ratio looks kinda weak. But Accor points have a fixed redemption value of around 2.4 cents each, giving them a more stable floor value.

That means the math can work out better than the headline transfer ratio suggests.

Lufthansa Miles & More

I saved the best for last…. because this is probably the single most valuable partner on Rove’s list. That’s thanks to Lufthansa’s extremely low redemption rates.

For example, they release routes between the U.S. and Europe for as few as 86 miles each way (not a typo). 👇

Within Europe, you can easily find flights ranging from 1,500 to 5,000 miles. Long-haul business-class flights to Asia are also reasonably priced.

Lufthansa doesn’t partner with any program besides Rove, so this is something to keep an eye on. 👀 

Final thoughts

Rove Miles is not compelling because it offers one single killer feature. It’s compelling because it connects earning and redemption in ways that most platforms cannot.

You can earn through shopping, flights, and hotels. You can redeem directly when convenience matters. You can transfer when value matters more.

And with Loyalty Eligible hotel bookings, you can sometimes redeem one currency while still earning another.

That last point is the real headline.

Most rewards systems make you choose between redeeming and earning. Rove blurs that line.

That is what makes it different. And that is what makes it worth understanding.

(And don’t forget to sign up with our link to get your free 1,000 Roves miles!)